CAREER SUMMARY
Experienced Marketer with a demonstrated history of working in the marketing and advertising industry. Experienced in developing marketing and advertising strategies, and branding. Social Media Lecturer at The Academy of Digital Industries.
 
WORK EXPERIENCE
USER ACQUISITION MANAGER
May 2022 - Present
App Marketing Agency
● Developing user acquisition and paid media strategies for international apps and mobile games clients
● Running Ad-Campaigns with a focus on performance increase/profitability for our clients in channels like Google, Apple Search Ads, Facebook, Snapchat, TikTok, Ad-Networks, etc.
● Identifying & testing new user acquisition (organic & paid) approaches
● Developing, testing, and executing hypotheses and A/B Tests to improve performance
● Communicating with designers to develop new creative strategies for campaigns to increase performance
● Customer communication & project management
● Ensuring & maintaining quality while executing hands-on app marketing for various customer projects
● Analyzing campaigns and reporting to clients

CO-FOUNDER / CMO
August 2020 - Present
Ghost Kitchen Startup
● Branding
● Client Acquisition
● Developing the marketing strategy
● Choosing appropriate digital channels for advertising
● Optimizing content and targeting to increase our awareness and daily Sales
 
HEAD OF DIGITAL COMMUNICATIONS
November 2019 - December 2021
Georgian Political Party
● Creation and implementation of digital communication strategy and guidelines.
● Managing and monitoring the creation of content across the digital channels affiliated with Lelo. (Regional pages, politicians' pages, etc.)
● Creating and implementing digital content guidelines.
● Lelo website management, participating in the UI/UX design process.
● Consolidated reporting on Lelo's and its competitors' digital activities and their effectiveness.

CLIENT SERVICE DIRECTOR
March 2017 - November 2019
Meta Agency from 2019/Creative Agency
● Taking the lead in clients’ marketing and advertising strategies
● Leading a team to provide the utmost level of client service
● Liaising with clients at a senior level on a day-to-day basis
● Completing projects to a specific schedule and within an agreed budget
● Supervising Content creation
● Overseeing The Digital Planing Process - Supervising Account Managers
● Campaign planning and execution

CO-FOUNDER
March 2019 - March 2020
Rage Room

MARKETING MANAGER
March 2016 - March 2017
Market Leader in Doors & Windows Production
● Planning and executing the Marketing related activities
● Communicating with the Advertisement Agencies
● Overseeing the activities of Social Media Management Agency
● Training the sales team in result-oriented selling
● Planning and Managing Internal Events
● Participating in the Rebranding process (Developing): - Brand Values, Brand Purpose, Slogan and Brand Promise, POP and POD, Brand Mission and Vision

EXPERT (INFRASTRUCTURE SECTOR)
May 2015 - June 2016
Consulting Company
● Participating in Development of:
- Environmental and Social Impact Assessments
- Emergency response plans
- Environmental policies,
- Market and Social Studies for the large scale on-going projects that were mostly funded by the EBRD, World Bank and other highly respected financial institutions

CO-FOUNDER
June 2012 - October 2014
Distribution Company
● Developing and Implementing branding strategy on a day-to-day basis
● Planning and executing marketing-related activities
● Monitoring Sales
 
EDUCATION / CERTIFICATION
Bachelor’s Degree in International Relations and Affairs
Free University of Tbilisi
2010-2014
Tbilisi, Georgia