SUMMARY
Experienced marketing professional with over 5 years of expertise, fluent in German, bringing a proven track record in managing and overseeing diverse product categories. Proficient in data analysis, KPI reporting, and pricing recommendations for new product launches. Demonstrated skills in competition analysis using Euromonitor Global Research data, planogram design, and effective communication of marketing launch strategies. Collaborated seamlessly with internal teams and external agencies to ensure the successful execution of social media plans and the efficient management of day-to-day brand operations. Extensive skills in Microsoft Office Suite, SharePoint, SAP, Ariba, Nielsen, Umbraco, Joomla, Buffer, Canva, Snagit, Redmine and Veeva Vault, along with a good understanding of PowerBI, Mailchimp, InDesign, branding, content creation, emailing, price strategy, and SAP ERP.

EXPERIENCE
08/2022-Present
Senior International Trade Marketer
Cosmetics Manufacturing
Responsible for two focus markets: Israel & Morocco for the Face, Eyes, Lips & Nails categories for
approx. 2500 SKUs
 
In control of the preparation and analysis of sell out & sell in data and KPI reports Suggested retail prices for new product launches
Accountable for the annual budget and forecasting
Accountable for developing, managing and implementing growth strategies to improve market share and profit
Made competition analysis by using Euromonitor Global Research data
Analyzed product assortments and prepared planograms
Designed and communicated marketing launch plans to customers
Worked with internal team members and external agencies to execute package design changes and other marketing materials, like campaigns, POS, digital media
In charge of the preparation and presentation of training materials for sales representatives
Executed social media plans for Instagram & TikTok
Worked together with the Design Team, Sales, Supply Chain, and Finance to manage the brand's day-to-day operations
 
08/2022 - 07/2023
Market Manager
Medtech Manufacturing
SharePoint · Microsoft Teams · Microsoft Power BI · Veeva Vault · SAP Successfactors · Adobe Acrobat · Microsoft Office · Sustainability · Adobe InDesign · Project Management · Project Coordination · Social Media ·Social Media Marketing · Canva
 
Involved in strategy development and the tactical implementation of the DACH marketingstrategy and represented the department in various international project groups
In control of the analysis of brand performance and brand health
Responsible for the independent development and implementation of projects and marketing activities
Gave training to sales representatives on how to use marketing materials effectively, like ShowPad
Accountable for the development of sales channel-specific strategies and product marketing, including forecasting, pricing, and product improvements
Monitored budget spend and provided communication to relevant stakeholders
Designed and ensured the creation of all communication content and marketing tools
Executed social media plans for Instagram, Facebook & LinkedIn
Lead new project development & implementation plans, working closely to the R&D, Supply
Chain, CMI, Global Marketing, and customer development teams
In charge of managing agencies, working with opinion leaders, and with patient and professional associations