CAREER SUMMARY
Experienced Marketing Professional with over 10+ years of expertise in digital marketing communication and coordination. Demonstrated history of working with agencies, influencers, third party vendors and different internal business units to achieve success in running digital and marketing campaigns.
Proficient in following tools: MS Office, Google Analytics, Google Ads Panel, Meta Ads Panel, LinkedIn Ads Panel, Quora Ads Panel, Reddit Ads Panel, Hubspot, Zoho, Waalaxy, Jira, Apollo, Metadata, Lusha, Demandbase, 6 Sense, Screaming Frog, Semrush, PR Cision.
Area of Expertise: Demand Generation, Growth Marketing, B2B Marketing, Account Based Marketing (ABM), Marketing Automation, Lead Generation, Strategic Marketing, SaaS Marketing, Social Media Marketing, Search Engine Marketing, Buyer Journey Mapping, Agency Management, Marketing Budget Management, Brand Management, Sales Intelligence.
 
WORK EXPERIENCE
Digital Marketing Executive
Jul 2022 - present
Technology, Information and Internet
● Drive the implementation of all demand generation activities
● Design, create, and optimize automations in HubSpot to support sales and marketing processes, as well as lead generation, lead scoring and lead nurturing
● Daily management and improvement of the HubSpot system
● Define strategies for content creation
● Maintain, monitor, and optimize SEO, regular keyword research, and other best practices
● Create and monitor Paid Search (Google Ads) and Paid Social Campaigns
 
Growth Manager
Feb 2021 - Jan 2022
Software development
● Developing, leading and managing the execution of the growth strategy for developed markets especially USA, United Kingdom and Europe
● Work closely with different teams to improve ROI of demand generation activities
● Creating and managing email campaigns for subscribers and customers
● Create and monitor Paid Search (Google Ads) and Paid Social Campaigns
● Managing social media channels and activities with marketing team
● Managing all business website properties, lead SEO strategy and optimize for best performance
● Organizing product introduction webinars
● Leading to develop marketing and campaign materials
● Design, create, and optimize automations in Zoho to support marketing processes, as well as lead generation, lead scoring and lead nurturing
● Daily management and improvement of the Zoho system
Results: MQLs: 800 CR: 2 % Ad Spend: $120K ROAS: 6000 %

Senior Digital Marketing Specialist
Sep 2019 - Feb 2021
IT Service and IT Consulting
● Collaborating with different teams and 3rd parties to enhance the ROI of marketing activities.
● Analyzing and optimizing campaign performance, uncovering insights and opportunities with a focus on data analysis and key metrics including the number of leads, cost per lead , conversion rate
● Creating, curating and editing digital content for web, social media, campaigns, video scripts and emails.
● Managing and monitoring digital campaigns. in various channels such as paid search (Google Ads), paid social (Facebook, Instagram, LinkedIn, Reddit, Quora)
● Anticipating media trends and emerging technology, proactively evaluated their potential impact
● Managed social media channels and coordinated with the marketing team.
● Conceiving, directing and executing the digital marketing strategy.
● Maintaining and optimizing all business websites for optimal performance Leading and executing all search engine optimization initiatives.
● Supporting marketing interviews with Gartner
Results: MQLs: 220 CR: 2 % Ad Spend: 500K TL ROAS: 4000 %